Bridging the divide between Sales and Marketing with Jeff Davis
Bridging the divide between Sales and Marketing with Jeff Davis It was a pleasure to speak with Jeff Davis about the challenges between the B2B Sales & Marketing functions. Jeff is an expert in this area and has some great tips and solutions to help align everyone...
Selling at C-Level with Steve Hall
Selling at C-Level with Steve Hall A must listen for anyone selling high value or business-critical solutions. Do you and your team want to master the art of high-level executive selling? Here is a great place to start with advice from one of the best going around.We...
The power of Sales Win-Loss Analysis with Cian McLoughlin
The power of Sales Win-Loss Analysis with Cian McLoughlin Companies rarely understand the real reasons why they win and lose deals. Most analysis is conducted internally around the meeting table where inherent bias and guesswork rule. Cian McLoughlin shares with us...
Mike Adams on sales storytelling to build credibility and engagement
Mike Adams on sales storytelling to build credibility and engagement Mike Adams has just written a book called Seven Stories Every Salesperson Must Tell. This book really blew my mind, and I think it’s a missing link for a lot of sales organisations and a lot of...